Idea entrepreneurship is a fairly new concept, brought forward by author and thought leader John Butman. In this video for Big Think, John talks about how to succeed as an idea entrepreneur.
On John Butman
John Butman is the author of “Breaking Out: How To Build Influence in a World of Competing Ideas”.
In the knowledge economy, ideas are the new widgets. John Butman has been helping people develop and express great ideas for decades, but in recent years, he observes, something has changed. He calls it the rise of the Idea Entrepreneur, as evidenced by the proliferation of authors like Malcolm Gladwell, conferences like TED and Aspen Institute, and websites like Big Think.
The idea entrepreneur, says Butman, is motivated primarily by a passion for the idea itself, and a desire to spread its influence. With so many ideas competing for attention, however, a few succeed while a great many fail.
(From their About Me page) Big Think is the leading knowledge company for the knowledge economy. We make people and companies smarter, faster through access to e-learning from world-renown visionaries and teachers at BigThink.com.
Check out other great videos on the Big Think official YouTube channel.
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