We’ve already discussed what business development is on this blog. However, if you ask people who are into biz dev what exactly business development is, there’s a good chance you’ll get a wide variety of answers.
Sure, you’ll get some hot phrases like “growth” and “partnerships”. Some will even say that sales and marketing is a part of business development. Others will include lead generation, growth hacking, B2B marketing, client relationship management, and all these other things.