As business owners, we do a lot of marketing to other businesses: suppliers, other players in the industry, business partners, distributors, and even the competition. Business-to-business marketing, or B2B marketing, is pretty much your first step in getting your shit together before you even have a finished product to get to your customer (which is more B2C, or business-to-consumer marketing).
As far as B2B Marketing goes, however, I feel like I need to bring up my game a little bit more. And so I share with you this meaty little infographic– “7 Steps to Brilliant B2B Marketing”.
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Renzie Baluyut Online: Adventures in Marketing and Entrepreneurship
Renzie Baluyut Online is the personal blog of Tagaytay business owner and digital entrepreneur Renzie Baluyut. Think of it as his personal online repository of sage advice on matters of marketing and business development for small businesses, resources for entrepreneurs, inspiration for fellow business owners, tips on blogging and marketing (both digital and traditional), and all sorts of other useful infographics.