In light of the "Cats of BGC" brouhaha that's been all over the news lately, marketing practitioners have been shaking their heads somewhat on how a seemingly small issue snowballed into a PR nightmare for the brands involved.
And so when a brilliant example of crisis management has caught our attention, we can't help but hope that media/comms agencies and teams can learn from this shining piece of marketing gold.
The story is this: due to supplier issues, a number of KFC stores in the UK were forced to close-- because they had no chicken to cook and sell.
Riots ensue. OK not really, but it was a PR nightmare nevertheless.
KFC's crack PR team came up with this image and ran full page ads-- like the image featured above.
A chicken restaurant without any chicken. It's not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation. It's been a hell of a week, but we're making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bering with us.
I like it. The brand owned up to their mistakes/shortcomings, they were very reassuring, and --perhaps the hardest to pull off-- humorous all at the same time.
Well played, team KFC. The next bucket of Hot n' Krispy I purchase will be in recognition of the brilliance of your marketing and PR teams.
Taking Care of Business
Renzie here at your service, Tagaytay-based business owner, digital entrepreneur, and all-around media/marketing consultant.
I wear quite a number of hats, especially as I deal with all sorts of clients, from all sorts of industries. At a certain age, you might realize that you might want to take a crack at being an entrepreneur. I say go for it-- you might just find it to be one of the most rewarding decisions you've ever made in your entire life.
My own personal interests have a great impact on my business and entrepreneurship projects, and this humble blog of mine helps me process and make sense of it all from time to time.
More Stuff on Renzie Baluyut Online
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