When you’re in the marketing industry (as I have been for over 20 years), event management is almost always part of the job description, as you’ll be expected to do a sizeable number of events for your brand.
And why not? Events are a great way to get your brand out there, allowing you to gather your target market in one place, and interact with them.
Here’s a useful infographic on how to develop a successful event:
Thanks to Kapow Events for the infographic.
Events are opportunities for your audience to experience “you”, i.e. what your brand is all about. While the end result is completely up to you or your current marketing goals at any given point of your annual campaign, it’s all about making you and your brand more top-of-mind and more appealing, while learning as much as you can about your target audience.
Renzie Baluyut Online: Adventures in Marketing and Entrepreneurship
Renzie Baluyut Online is the personal blog of Tagaytay business owner and digital entrepreneur Renzie Baluyut. Think of it as his personal online repository of sage advice on matters of marketing and business development for small businesses, resources for entrepreneurs, inspiration for fellow business owners, tips on blogging and marketing (both digital and traditional), and all sorts of other useful infographics.