Branding is an important action item for any business venture.
Branding is a declaration of your identity as a business venture. You have to ask yourself: how would you want your customers to percieve you? What exactly do you represent? What sets you apart from the competition?
So there’s a whole lot of layers to branding– it goes beyond having a logo done, choosing a color scheme, and coming up with a catchy slogan. Definitely a lot of planning and studying goes to the branding effort.
Once you’ve got your strategy down, you’re ready to get yourself out there. And again, there are lots of media channels to consider, from all your signages and collaterals, your direct marketing efforts, your placements with traditional media, and now we’ve got a whole new playing field with digital marketing– you’ve got to think about your website, your social media channels, your mobile experience, your email marketing campaigns, and so much more.
Renzie Baluyut Online: Adventures in Marketing and Entrepreneurship
Renzie Baluyut Online is the personal blog of Tagaytay business owner and digital entrepreneur Renzie Baluyut. Think of it as his personal online repository of sage advice on matters of marketing and business development for small businesses, resources for entrepreneurs, inspiration for fellow business owners, tips on blogging and marketing (both digital and traditional), and all sorts of other useful infographics.